Mr. Appliance: Fixing Problems, One Appliance at a Time
How Mr. Appliance Started
Mr. Appliance began with a clear mission: to provide expert appliance repair services with a focus on quality, reliability, and exceptional customer service. Founded in 1996 by Doug Rogers in Waco, Texas, Mr. Appliance started as a small operation dedicated to addressing a common problem—broken appliances. Rogers’ vision was to create a service-oriented business that homeowners could trust, offering professional repairs and maintenance for all types of home appliances.
The Growth and Expansion
From its modest beginnings, Mr. Appliance quickly expanded, becoming a leader in the appliance repair industry. The company's success was driven by its franchise model, which provided comprehensive training, ongoing support, and a proven business plan to franchisees. Today, Mr. Appliance operates over 300 locations across North America, offering a wide range of services including repair, maintenance, and installation of household appliances. The brand's commitment to excellence and customer satisfaction has earned it a strong reputation and loyal customer base.
Mr. Appliance Fun Facts
- Mr. Appliance is part of Neighborly, a community of home service brands, which allows them to offer integrated home maintenance solutions alongside other trusted companies.
- The company's technicians wear branded uniforms and drive clearly marked vans, ensuring that customers feel secure and confident when welcoming them into their homes.
- Mr. Appliance offers a comprehensive “Advantage Plan” that includes priority scheduling, preferred customer status, and discounts on services, enhancing the customer experience.
The Road Ahead
As Mr. Appliance continues to grow, it remains dedicated to innovation and excellence in the appliance repair industry. The company is exploring new technologies and expanding its range of services to better meet the evolving needs of homeowners. With a strong foundation and a commitment to customer satisfaction, Mr. Appliance is poised to maintain its leadership position in the industry. The future looks promising as the franchise continues to expand, helping more homeowners keep their appliances running smoothly and efficiently.
Mr. Appliance Franchise Details Numbers
- Downpayment
- New Location: Typically requires a downpayment ranging from $50,000 to $75,000.
- Existing Location: Downpayment may vary based on the valuation but often starts around $60,000.
- Multiple Locations: Negotiable based on the number of locations; generally, bulk discounts are available.
- Financing
- Royalty: 7% of gross sales.
- Rent: Varies depending on location and size of the service area.
- Lease Fee: Not typically applicable as Mr. Appliance can be run from a small office or home office setup.
- Ongoing Fees
- Marketing Fund Contribution: 2% of gross sales.
- Technology Fee: $200 per month.
- Other Miscellaneous Fees: As applicable, including training, support, and renewal fees.
- Average Cost/Revenue/EBITDA
- Initial Investment: $61,000 to $140,000.
- Average Annual Revenue: Approximately $500,000.
- Average EBITDA: Around 20% to 25% of gross sales, depending on the efficiency and location of the franchise.
- Investment Rating: ★★★★☆
- Explanation: Mr. Appliance offers a relatively moderate initial investment with strong revenue potential and healthy EBITDA margins. It is a solid franchise opportunity compared to other brands in the appliance repair industry.
- Mr. Appliance technicians are trained to repair all major brands and models of home appliances, including refrigerators, ovens, dishwashers, and washing machines, providing versatile service capabilities.
- The company emphasizes the use of advanced diagnostic tools and techniques to accurately identify and fix appliance issues, reducing repair times and increasing efficiency.
- Mr. Appliance is committed to environmental responsibility, offering eco-friendly repair options and promoting energy-efficient appliances to help reduce household energy consumption.
Mr. Appliance: A Viable Venture for New Franchisees
Summary
Mr. Appliance, a prominent brand in the appliance repair and maintenance industry, has carved out a strong reputation for reliable service and customer satisfaction. As part of the Neighborly family of brands, it offers comprehensive repair services for a wide range of household appliances. With a network of over 290 locations across the United States and Canada, Mr. Appliance has a well-established presence and a proven business model that appeals to both customers and franchisees.
Viability as a New Business Venture
For potential franchisees, Mr. Appliance presents several compelling advantages:
- Strong Brand Affiliation: Being part of the Neighborly network enhances credibility and provides access to a broad customer base familiar with the group's other service-oriented brands.
- Growing Market: The appliance repair industry is robust, driven by the need for cost-effective repairs over replacements, especially with the increasing cost of new appliances.
- Comprehensive Training and Support: Franchisees benefit from extensive training, marketing support, and ongoing assistance, ensuring they are well-equipped to manage and grow their business.
- Recession-Resistant Industry: Home maintenance and repair services remain in demand even during economic downturns, providing a stable business environment.
- Proven Business Model: Mr. Appliance’s business model focuses on high-quality service and customer satisfaction, which has resulted in strong brand loyalty and repeat business.
Available Locations and Territories
Mr. Appliance continues to expand its footprint, offering new franchise opportunities in various regions. Prospective franchisees can explore available territories by contacting Mr. Appliance’s franchising team or visiting their website to view current openings. Opportunities are particularly promising in suburban and urban areas where demand for appliance repair services is consistently high.
Star Rating
Given the comprehensive support system, strong brand affiliation, growing market demand, and the stability of the industry, Mr. Appliance scores highly in terms of viability for new franchisees:
⭐️⭐️⭐️⭐️
With a 4-star rating, Mr. Appliance represents a solid opportunity for those looking to invest in a reliable and established franchise within the home services sector.
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